Sony 3D TV models - labelled under the Bravia range - feature LCD screens with LED backlighting and a wide viewing angle. The screens use Corning Gorilla Glass, the same extra strong glass used on smartphones. Users can set up a wireless DLNA network or use the built in WiFi to reduce the need for cables. They can also connect an external hard drive, USB storage device, or just about anything else that is compatible the television’s USB slot.
Sony's latest version of LED-backlighting exclusively used on the HX925 Bravia models is known as Intelligent Peak LED, using local dimming to ensure delivery of the deepest blacks and high contrast rates.
HD Picture with HD Sound Sony 3D TVs use Active Shutter technology to deliver pictures in 3D. Their TVs also feature MotionFlow technology, which shows additional frames each second for a picture that is remarkably fluid and crisp. X Reality Pro uses a dual chip processor to boost lower resolution images to HD quality. The high definition picture is matched with equally high definition sound. This is coupled with Sony’s S-Force Front Surround sound technology which bends the sound around the room for a surround sound feel without extra speakers. An interesting bonus is also included: when a song plays in a movie or commercial, Track ID will identify it.
Intelligence and Sensors If the room is empty, the Presence Sensor will turn the picture off (but leave the sound on). It can also put the TV in standby mode if the room remains empty for a while. When there is someone in front on the TC, the Intelligent Presence Sensor will optimize the sound and picture for the viewer’s location. Light Sensor technology adjusts the screen brightness based on light levels in the room and the Ambient Sensor detects the color of the light in the room and adjusts the picture color accordingly.
Sony LED LCD 3D TVs Sony 3D TVs use LCD screens with LED backlighting for a perfect picture. When compared with a typical LCD screen, LED Boost technology gives a brighter picture with better contrast. Intelligent Peak LED backlighting provides a full array of local dimming while still improving brightness in lighter scenes. Edge LED backlights are placed around the edge of the screen for a thinner, energy saving screen.
HX803 Series of Sony 3D TVs (UK) Available in 40” or 46”, the HX803 series features Mega Dynamic Contrast Ratio and Dynamic Edge LED with a Deep Black Panel. It has S-Force Front Surround sound, MotionFlow 200Hz Pro, and an Ambient Sensor. It also has a USB 2.0 input and an up conversion facility which converts a regular 2D broadcast into 3D.
HX903 Series of Sony 3D TVs (UK) The 52” screen features S-Force Front Surround sound, Mega Dynamic Contrast, Ambient Sensor, and Intelligent Dynamic LED backlighting. It is wireless LAN ready and 3D ready, and has MotionFlow 400 PRO technology with a refresh rate of 200 Hz.
LX903 Series of Sony 3D TVs (UK) Wireless LAN ready and featuring built in WiFi, this 40” TV comes preloaded with BRAVIA Internet Widgets. The LCD screen has Edge LED backlighting, Light Sensor technology, and an Intelligent Presence Sensor. It uses MotionFlow 200Hz Pro technology and has S-Force Front Surround sound.
NX713 Series of Sony 3D TVs (UK) Available in either a 40” screen or a 46” screen, the NX713 series has integrated Wireless LAN and BRAVIA internet widgets. It uses Dynamic Edge LED backlighting, MPEG noise reduction and contains MotionFlow 100Hz PRO and Light Sensor technology.
NX813 Series of Sony 3D TVs (UK) The 55” screen has an ultra slim Monolithic Design with Dynamic Edge LED backlighting. It has built in WiFI as well as a built in tuner for Freeview HD access. The series features Light Sensor technology, MPEG Noise Reduction, MotionFlow 200Hz Pro, and an OptiContrast Panel.
EX720 Series of Sony 3D TVs (US) Available in 32”, 40”, 46”, 55” or 60”, the EX720 series consists of LCD panels with Edge LED backlighting. It features X-Reality Engine video processing and MotionFlow XR 240. It has four HDMI ports and two USB 2.0 ports. It has a Presence Sensor, Light Sensor technology, and is Wireless LAN ready.
EX729 Series of Sony 3D TVs (US) The 32” screen features Edge LED backlighting, internet streaming, Presence Sensor and Light Sensor technology. It has an X-Reality engine and uses MotionFlow XR 240 technology.
HX729 Series of Sony 3D TVs (US) The HX729 series features X-Reality PRO engine, Dynamic Edge LED lighting, and MotionFlow XR 480. It has a Deep Black Panel, Presence Sensor and Ambient Sensor, and there is a remote control app available for Android and iOS mobile devices. The series consists of 32”, 46”, and 55” screens.
HX820 Series of Sony 3D TVs (US) The HX820 series includes 46” screens and 55” screens. It has an X-Reality PRO Engine and features MotionFlow XR 480, Intelligent Presence Sensor, and Light Sensor. There are two USB 2.0 ports and four HDMI ports, along with integrated wireless LAN and DLNA capability.
HX909 Series of Sony 3D TVs (US) The 52” screen is WiFi adapter ready, DLNA compatible, and can play movies or photos form a USB. The screen is a Monolithic design with an OptiContrast Panel and the TV uses MotionFlow PRO 240Hz technology. The series features Intelligent Dynamic LED backlighting and an Intelligent Image Enhancer. HX929 Series of Sony 3D TVs (US) The HX929 series of LCD TVs with Intelligent Peak LED backlighting is available in either a 46” or 55” screen. It has an X-Reality PRO Engine, uses MotionFlow XR 960, and contains an Intelligent Presence Sensor and a Light Sensor. The screens are DLNA compatible and have integrated wireless LAN.
LX900 Series of Sony 3D TVs (US)
The LX900 series delivers 3D out of the box, using Sony's own active shutter 3D glasses and a built-in 3D transmitter. The 1080p 240Hz 52” LCD screen has Edge LED backlighting, a Monolithic design, and an OptiContrast Panel which reduces distracting light that might be present in and around the room. It features MotionFlow PRO 240HZ, built in WiFi, DLNA compatibility and Intelligent Presence Sensor. This last feature automatically dims the backlight if the set is not being watched.
BRAVIA Internet Widgets allows users to add various apps to the TV screen and the USB ports make it easy to view pictures or home videos on the TV.
NX720 Series of Sony 3D TVs (US) The NX720 series consist of 32”, 46”, 55” and 60” screens. The screens feature Dynamic Edge LED backlighting, X-Reality Engine video processing and MotionFlow XR240. There is a Presence Sensor and a Light Sensor, along with four HDMI inputs and two USB 2.0 ports.
NX810 Series of Sony 3D TVs (US) The 46” screen features Dynamic Edge LED backlighting, built in WiFi, and BRAVIA Internet Widgets. It has Light Sensor technology and an OptiContrast Panel as well as MotionFlow PRO 240Hz. Instead of having to unplug the TV, users can flip the convenient Energy Saving Switch to prevent the TV from drawing energy from the power source.
You can find comprehensive detail on the Bravia 3D range of products at the official Sony 3D TV webpage.
Sony's press release site carries a number of releases made by the company on the Sony 3D TV range and future plans.
Originally named Tokyo Tsushin Kogyo, the company that would eventually become Sony was founded in 1945. It started business as a radio repair shop after the conclusion of World War II. Based out of a bomb-damaged department store in Nihonbashi of Tokyo. The company's founder, Masaru Ibuka, traveled to the United States in the 1950s. During his trip, he heard that Bell Labs had created a new electronic: the transistor. Seeing potential in the invention, Ibuka was able to convince Bell Labs to license the component for use in Japan. This led to Tsushin Kogyo creating not the first, but certainly the most commercially successful transistor radio on that market.
This transistor radio, released in 1955, was branded as the Sony TR-55. The name “Sony” was chosen because Ibuka discovered earlier in his visit to the U.S. that many Americans had difficulty pronouncing the Japanese name of the company. To combat this issue, Ibuka looked for a more Romanized name for the company's products. Eventually, he decided on a mix of two words. The first was “sonus,” the Latin root of “sonic” and “sound.” The second was “sonny,” a common term for a young boy in America. While the first products were branded with the Sony name, the company didn't officially switch to its new moniker until January 1958.
Since these humble, war-ravaged beginnings Sony has become one of the largest producers of consumer electronics on the global market. The company expanded from transistor radios into television and video. In the 1980s, Sony created the Betamax system, entering a format war with JVC's VHS format. JVC eventually won that war, but Sony has continued to make great strides in the area of home entertainment. The company even won the second format war, with Blu-Ray successfully overtaking Toshiba's HD-DVD. Now that 3D television is here, Sony is poised to make another great leap forward in the home entertainment industry.
Sony is releasing its line of 3D TVs a little later than other companies; the new 3D BRAVIA line of LCD TVs won't hit stores until June. There will be three series available: LX900, HX900, and HX800. All three models will be capable of producing high-definition images at a 1080p resolution, but only the LX900 series comes with 3D technology full integrated. The HX900 and HX800 televisions will be 3D-ready, but the glasses and emitter necessary to view the three-dimensional effects will be sold separately. The LX900 series has four different screen sizes, 40-, 46-, 52-, and 60-inches. HX900s will only be available in 46-inch and 52-inch varieties, while the HX800 offers 40, 46 and 54.6 inches in display realty. Wi-Fi comes built into the LX900 series, and the HX800 is Wi-Fi adapter ready. Specific release dates and pricing information are unavailable at this time.
Sony televisions' 3D effects will be produced using an active shutter system, which pairs lens-darkening glasses with the display refresh rate. This allows only one image to enter each eye a time, creating an impressive HD picture. None of these televisions will be capable of 2D up-conversion, though, so they need dedicated 3D content for viewers to see the spectacle.
However, Sony has this part covered, too. The company has brokered deals with IMAX and Discovery Communications, owner of the Discovery Channel, to create a dedicated 3D broadcast network. IMAX will be providing patented enhancement techniques and 3D technology for content production, while Discovery will maintain all network services and rights. Sony will retain control of all advertising sales and content licensing.
From humble Japanese beginnings, and sustaining a few bumps like Betamax along the way, Sony has become one of the largest manufacturers of consumer electronics in the world. The company's televisions, sound systems, computers and gaming systems have become synonymous with quality entertainment.
August 2011 - Since Sony released initial details of the branded Playstation 3D TV in June there has been little concrete news of an actual release date. However pricing details are known and there are options for Playstation 3D TV preorder for anyone that can't wait till nearer the date.
June 6th 2011 - Sony have announced their intention to take the 3D games world by storm with a planned $500 Playstation 3D TV due to arrive on store shelves later this year.
Feb 28 2011 - Sony have announced plans to release their 2011 range of nine 3D TV models during the first half of the year. The new 3D TVs carry the well know Bravia name and look similar to the first models released in 2010, but a number of enhancements are planned including uprated response times to further combat ghosting, an integrated 3D emitter, and the ability to display 3D photos. Further changes can also be seen in the plan to upgrade the active shutter 3D glasses to allow for USB charging.
11th Feb 2011 - The flagship model of the Sony range - the KDL-HX923 - was announced at a Sony press launch held in Gleneagles, Scotland. Sony also demonstrated Qriosity, their content on demand service.