HTC had a big range of years, but now it looks like the Taiwanese mobile manufacturer is going to scale back its operations in order to focus on a core group of new smartphones rather than a whole array of contemporary handsets.
This is according to an interview with HTC`s UK spokesperson Phil Robertson who told TheNextWeb that the company wants to get back to doing what made it great in the first place, namely building mobiles which no other company could conceive.
2011 was a significant year for HTC as it launched high end handsets like the Sensation and its derivatives as well as focusing on the lower end of the market with the Facebook-friendly ChaCha and Salsa. It also cemented its commitment to Windows Phone with the HTC Titan and Radar, although this multi-platform approach could have resulted in it spreading its resources too thinly.
Its sales slackened off towards the end of the year and it ended up growing at a slower rate than in previous periods. A different tact will be taken in 2012 and Mr Robertson admitted that HTC had tried to achieve too much in the past 12 months.
HTC is apparently going to take a break from trying to get into the tablet market, which is currently dominated by the Apple iPad family. Instead it is getting back to basics by creating smartphones which appeal to its traditional user base.
The HTC Edge is set to be the firm`s flagship smartphone in the first half of the year thanks to its quad core Tegra 3 processor and large, high definition display. It might also be reviving the Hero range with some mid-range offerings which recognise the important of the handset which kick-started its mainstream success with the Android operating system.
Last year the Samsung Galaxy S2 slightly stole the thunder from HTC`s handsets by being slimmer and featuring an excellent Super AMOLED Plus display which no amount of Super LCD screens could hope to match.
HTC`s Sense interface is still the most regularly praised addition to Android on the market and is only available on its smartphones, so it will be interesting to see what it does with Ice Cream Sandwich, the latest version of Google`s mobile operating system.
Next month the Mobile World Congress conference will be held in Spain and HTC is likely to reveal its major projects for 2012, perhaps giving free gifts to the assembled media observers so that they can see for themselves the plans it has for 2012.